Wednesday, February 8, 2012
The Lost Art and Science of Front Desk Yielding | ehotelier.com News Archives
Any article that mentions yield management in the lodging industry usually gets my attention. It's something I've had a gut for long before Escapia and others started talking about it at VRMA meetings, and something that I wish I could afford a computer model to do for me. That said, it always surprises me when vacation rental managers and owners don't know what their lowest available rate for their place is at different times. Not the published rate, but the lowest they are willing an able to take based on their variable costs/guest stay and booking, as well as their tolerance for risk (damage, etc). Here's a great article on how it applies to hotels, and something vacation rental owners and managers (and software/property management system providers) really need to think about as guests become more and more last minute and mobile oriented.
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