Super Bowl Ad Brings Vacation Rentals to Hotel Guests

Did you catch it? Super Bowl 44, 3rd Quarter, 2nd "time out" aka commercial: The Griswolds visited "Hotel Hell" and America was introduced to vacation rentals as a lodging alternative to hotels, at a cost of 50% less than those hotels.




Funny thing is, the HomeAway Video has started to spurn other videos...could vacation rental videos go viral?

Here's a Super Bowl Vacation Rental Ad from the kids of Second Porch's founder:




Here's an ad from VacationRental.org - funny, says banned from the Super Bowl.


Here Escapia, a leading vacation rental management system provide, starts to address what "mainstreaming" of vacation rentals might mean to the professional manager (and owners):
Escapia Blog - Vacation Rental News and Trends: Super Bowl Vacation Rentals

So what do you think? Will guests leave their tiny over priced hotel rooms and flock to vacation rentals? Will these same guests be willing to change their own lightbulbs or empty the trash? What's the best way to position vacation rentals to hotel guests? After all only approximately 10% of US travelers have stayed in vacation rentals in the last year surveyed.(Source PhocuWright)