VRBO Gouging in most competitive locations?

Is it just me or does anyone else feel gouged by VRBO's pay for photos pricing model. Back when VRBO started out they sorted by listing number, so the older your listing, the higher you appeared in results. If I remember right 4 photos came with that listing. As VRBO grew and technology improved they started allowing more property photos at a price which would give you a higher position among your competition. Listing number still factors in all else being equal. When The competition heated up and the cost to store media came down, the same cycle repeated itself until we got to 16 photos being the max one can buy. I'm in one market where that still puts my listing at #19, even with a low listing number. So for my add I pay approximately $299 base rate plus $29.99/ photo more than 5. That's nearly $330 more to get those photos so I might get noticed. This was almost justifiable...but then came search by availability and more. No longer is it necessary for VRBO to find a way to justify listing rankings since the search algorithms can kick in. Only one thing! VRBO does not use a random appearance algorithm even when guest choose what's important to them. The properties are filtered and then show up by number of photos & listing number.

I ask: Why hasn't VRBO come into the 21st century where photos are free and virtually un limited(because guest want photos)? Why is every last dime squeezed out of the owners who are in the most competitive market places? I feel gouged. Do you.